Direct Marketing Can Help Reinvigorate Sales

Do you need to reinvigorate sales? Direct marketing is a great way to acquire new customers and retain or cross-sell existing customers.

If your current portfolio of products or services is not generating the level of business you want or need, direct response marketing can efficiently help in two ways:

• First, a well-planned direct marketing campaign can provide valuable market intelligence.
• Second, a well-planned direct marketing campaign can produce response and sales at the same time.

No matter what your needs may be:

• launching a product
• selling directly to a demographic or geographic area
• increasing sales in a specific channel
• or developing a dialogue with a market in conjunction with a website

Productive Knowledge can help.

Our customers have placed high value on our combined electronic and traditional direct marketing solutions that are based on specific strategic planning. Additionally, when done in a thoughtful, well-planned manner and while gathering key performance indicators, direct response marketing campaigns provide valuable data for ongoing sales and marketing efforts.

That's just what Productive Knowledge Inc. did for the Everproducts division of Glenroy Corp. It was a campaign that brought sales and market intelligence for an existing brand channel. Productive Knowledge gathered information on the targeted market, allowing a high-impact message to be incorporated into the direct campaign -- messaging that provided results.

If you're looking for results in direct response marketing, direct branding and target marketing, call Jim Weiss at 262-783-1800.