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Prospective Buyers Are Roaming the Web WorldElectronic marketing techniques have fast become the most efficient way to touch your customers and prospects. A recent national research firm put the percentage of web site searches prior to purchase as high as 95%. Most B-B purchasing teams will spend time searching for the top businesses in each field and use web sites as the ultimate test to see if a business will make the cut. Have you developed a top tier, content rich web site? E-marketing techniques from Productive Knowledge Inc. will help you to prepare your site for search engine optimization, drive traffic to your site, prepare outgoing e-mail in formats that get noticed and that are meaningful, and utilize e-public relations to continuously drive the media and your target market to your site. We identify your e-network by researching where you live electronically, identifying your product system, market, key audiences, and key on-line influencers, and then devise e-techniques to influence them.
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