Productive Knowledge is a member of the Wisconsin Green Building Alliance

 

Productive Knowledge also is a member of Greener Milwaukee and The SRO - Socially Responsible Organization

 

Effective Green Marketing Strategies from Productive Knowledge Inc.

Is your business in the green or sustainable world? Or are you trying to launch initiatives within this growing market segment? Productive Knowledge has extensive experience in green marketing.

Productive Knowledge Inc. has spent several years researching and understanding the fast-growing LOHAS (lifestyle of health and sustainability) market. We are experts in green marketing and public relations.

Green is also a big factor in recruiting employees. A Productive Knowledge Inc. survey of college students and graduates showed environmentalism to be a very high concern, and a key factor in their decisions on where to launch their careers.

We have developed a solid understanding of the “green” industry by launching brands, business divisions, a national rating system, advertising campaigns and public relations campaigns. We conducted an in-depth study of green expertise in the commercial building sector for presentations for the Wisconsin Green Building Alliance, including a presentation on the marketing value of green for health care facilities.

• Click here for a summary of the report on marketing green building expertise.
• Click here for a summary of our review of green building in health care facilities.

Our work has involved local and national media, including print and online media that serve green interests.

Productive Knowledge Inc. will work with you to tap this expanding niche, whether you are looking to “green up” your business, launch new products or emphasize the environmental aspects of your business to create a sustainability statement or for talent recruitment or public relations purposes.

Call us today to talk about how your company can more effectively benefit from green public relations and marketing services from Productive Knowledge -- making your knowledge more productive.

Call Jim Weiss at 414-940-6555 or e-mail green@productiveknowledge.com.

 

The Degree of Green Rating System

Andy Pace had been asked for years what makes certain products green and healthy, and why other products don't deserve the designation. Over the years he worked with many "green products" and started to see a disturbing trend. Many businesses were promoting their products as either "healthy" or "green" but were suspected of "greenwashing" -- not having a truely healthy or environmentally friendly product. Today more and more people are becoming savvy to the "real green" or "true green" nature of products, and thanks to the Degree of Green system, they have all the anwers in one place.

Pace was concerned in the early days of his career that products were not as healthy for people or the planet as they claimed, and thus was prompted to seek a better way. Customers kept asking more questions, prompting Pace to look at three main areas of green product potential: health, sustainability and environmental friendliness.

While researching ingredients to confirm their real health effects, Pace was moved to create a knowledge base about healthy green products that even the most "toxic sensitive" clients could use. Thus began a career dedicated to "true green" products that are available in today's residential and commercial building market.

While working with Productive Knowledge Inc., Pace and Productive Knowledge Inc. partner Jim Weiss devised the Degree of Green rating system, product data sheets, marketing standards program, brand, and promotion campaign. The rating sheets include information on raw materials sources, manufacturing location and vendor information.

A website, www.degreeofgreen.com, also supports the Degree of Green program.

The system and its launch was quickly embraced by retailers and manufacturers across the country who have been looking for an educational standard or a way to highlight the green qualities of their products.

Degree of Green has become the accepted green product rating system and helped to establish Pace as a national expert in residential and commercial green products. Pace has been highlighted in national magazines and online sources and continues to refine the system with Productive Knowledge Inc.'s help.

Productive Knowledge Inc. Creates Web Site for Sustainable Building Solutions

Building owners, designers and tenants looking for expertise in green building can find that help through a new web site created by Productive Knowledge Inc. for Sustainable Building Solutions of Brookfield, Wis. The site offers information on sustainable building educational opportunities, news about green building, and a portfolio of sustainable building projects handled by Hunzinger Construction Co., which started Sustainable Building Solutions to offer green building consulting. The site is SustainableBuildingSolutions.biz.