Health Care Organizations See PR Benefit in Green BuildingHospitals, clinics find that green building practices fit well with health-oriented missions.
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Marketing of Commercial Green Building Expertise Should Focus on Benefits “Businesses and developers that are looking at green buildings are doing so primarily for the energy conservation benefits,” said Jim Weiss, president of Productive Knowledge Inc. in Milwaukee. “So those marketing their green building expertise need to promote that benefit and offer solid information to substantiate claims. While ‘green’ may attract interest, benefits sell.”
Productive Knowledge Helps Key Milwaukee Expand Online Presence
Productive Knowledge Inc. also recently launched e-mail client alerts for Spire Capital Advisors and for Lagina Plumbing, both in Milwaukee.
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Solid Online Strategies Can Boost RevenuesToday's online marketing channels offer new opportunities for companies to reach targeted audiences, Productive Knowledge Inc. owners David Niles and Jim Weiss say in this article in Milwaukee's Small Business Times. Read the Article.
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Construction-related companies need to stress benefits along with their expertise when marketing their green building expertise in the commercial real estate sector, according to a recent study.
KEY Milwaukee, the only monthly visitor guide in the Milwaukee area, has launched an online newsletter to assist travelers and residents in planning leisure activities in southeastern Wisconsin. Productive Knowledge Inc. developed the monthly Key-Zine program for © 2008, Productive Knowledge, Inc. All rights reserved.