Productive Knowledge Helps Key Milwaukee Expand Online Presence

April 17, 2008 -- KEY Milwaukee, the only monthly visitor guide in the Milwaukee area, has launched an online newsletter to assist travelers and residents in planning leisure activities in southeastern Wisconsin. Productive Knowledge Inc. developed the monthly Key-Zine program for Key Milwaukee Magazine, Inc., and will manage distribution.

"We're thrilled with the feedback from the first subscribers to our new Key-zine," said Beth Stafford, publisher of KEY Milwaukee and president of Key Milwaukee Magazine, Inc. "It's a natural extension of our growing web site (KeyMilwaukee.com) and our travel podcasts, the first to be offered for the metro area."

"Key-zines will focus on information requested by subscribers and will link to KeyMilwaukee.com for details. When travelers arrive at hotels, visitor centers, Mitchell International or leading corporations, they will be anxious to use our monthly issues of KEY Milwaukee," Stafford added.

KEY Milwaukee has been the leading monthly visitor guide in the Milwaukee area for nearly 50 years. KeyMilwaukee.com was launched in 1998 and the KEY Travel Podcasts were introduced in May, 2006. KEY Milwaukee currently distributes an average of 35,000 copies per month.

Productive Knowledge Inc. also has created online client alerts for Mitchell Pace Environmental, Safe Building Solutions and Spire Capital Advisors, and is currently creating one for Lagina Plumbing. Productive Knowledge also has its own client alert, called Marketing 21.