About Productive Knowledge Inc.

Productive Knowledge Inc. provides marketing and public relations services to businesses and organizations in Greater Metropolitan Milwaukee and elsewhere in Wisconsin, with a strong focus on ensuring that our clients' web sites convey a vital and powerful message in sync with their current business strategies and effective in supporting sales and marketing efforts. We are experienced in online public relations and in green marketing and public relations.

David Niles and Jim Weiss founded the company in 2004 after working together for several years at Milwaukee's Small Business Times, Niles as the paper's founding editor and Weiss as its associate publisher. Niles worked for weekly and daily papers in Wisconsin since 1979, while Weiss has worked for marketing and media companies in Wisconsin, Minnesota and Illinois since that time.

 

News Releases and News Clippings

Building Up Benefits Before Expertise in Green Building

June 23, 2008 -- The Wisconsin Builder reports on "Best Practices in the Marketing of Green Building Expertise," a report produced by Productive Knowledge Inc. Read the story.

 

Productive Knowledge to Present at BizTech Expo, Green Health Care Facilities Conference

April 22, 2008 -- Productive Knowledge Inc. principals David Niles and Jim Weiss will offer insights into the marketing of green products and services during two upcoming events.

The two will be joined by Degree Of Green™ creator Andy Pace in a discussion of greenwashing and how to credibly market green products and services. That presentation will be part of the BizTech Expo at the Wisconsin State Fair Park on April 30. Niles, Weiss and Pace will discuss the Degree Of Green program and other initiatives to give consumers clear and straightforward information on green and healthy attributes of products. The talk will run from 9:45-10:30 in the expo’s Seminar Room D.

Then, on May 6, Niles and Weiss will lead a discussion on green as it relates to health care facilities. That presentation, The Marketing Value of Green in Health Care, takes place during the Going Green: a Prescription for a Healthier Building conference organized by the Wisconsin Green Building Alliance. The conference takes place at the Country Springs Hotel in Pewaukee, with the marketing session from 3-4:15 p.m.

Productive Knowledge Helps Key Milwaukee Expand Online Presence

April 17, 2008 -- KEY Milwaukee, the only monthly visitor guide in the Milwaukee area, has launched an online newsletter to assist travelers and residents in planning leisure activities in southeastern Wisconsin. Productive Knowledge Inc. developed the monthly Key-Zine program for Key Milwaukee Magazine, Inc., and will manage distribution. Read the press release.

Productive Knowledge Team To Discuss Green Marketing Best Practices

March 18, 2008 -- Best practices in the marketing of green expertise for commercial construction projects will be discussed during an April 8 breakfast meeting of the Wisconsin Green Building Alliance. Productive Knowledge Inc. founders Jim Weiss and David Niles will talk about their work in green building-related markets, and will reveal the findings of a national survey on green marketing best practices. The breakfast is being presented by the Wisconsin Green Building Alliance.

Amid Growth of On-Demand Software, Integration and Security Concerns Remain

Feb. 26, 2008 -- While the software-as-a-service model is enabling companies to capitalize on their expertise and realize tremendous efficiencies, industry still battles concerns about data security and integration, Productive Knowledge co-owner David Niles writes in a Wisconsin Technology Network article. But insiders agree that the model, also called on-demand software, is the future of application development. Read the Article.

Solid Online Strategies Can Boost Revenues

Jan. 25, 2008 -- Today's online marketing channels offer new opportunities for companies to reach targeted audiences, Productive Knowledge Inc. owners David Niles and Jim Weiss say in this article in Milwaukee's Small Business Times. Read the Article.

Students Say They Aren't Well Informed About Wisconsin Career Opportunities

Oct. 12, 2007 -- Read what students from Wisconsin and across the nation have to say about launching their careers in the state after graduation in this report on an in-depth study conducted by Productive Knowledge Inc. and the University of Wisconsin-Whitewater, in conjunction with Business Development Directives LLC. Read the News Release.

Graduates Look for Jobs Outside Wisconsin

Oct. 18, 2007 -- A two-year study orchestrated by students at the UW-Whitewater recently released its findings showing college students' lack of perception of career opportunities in Wisconsin.The study, which was directed by Productive Knowledge, Inc. of Elm Grove, Wis., was carried out by students of UW-Whitewater lecturer Bill Lowell's public opinion classes over the course of two years and provided results directly from college students across Wisconsin: the source previous studies may not have been focusing on effectively.
Read the story from the Royal Purple newspaper.