About Productive Knowledge Inc.
Productive Knowledge Inc. provides e-powered marketing and public relations services to businesses and organizations in Greater Metropolitan Milwaukee and elsewhere, with a strong focus on ensuring that our clients' websites convey a vital and powerful message in sync with their current business strategies and effective in supporting sales and marketing efforts. Clients value our strategic planning and our experienced-based insights into their business operations and markets. They also value how we integrate their business strategies into the branding, marketing, website content and public relations we handle for them.
David Niles and Jim Weiss founded the company in 2004 after working together for several years at Milwaukee's Small Business Times, Niles as the paper's founding editor and Weiss as its associate publisher. Niles worked for weekly and daily papers in Wisconsin since 1979, while Weiss has worked for marketing and media companies in Wisconsin, Minnesota and Illinois since that time.
News Releases and News Clippings
PKI Presents on 2012 Marketing, PR Trends to MAC Roundtable
Jan. 5, 2011 -- Trends in marketing and public relations for 2012 were presented to members of a Milwaukee Athletic Club roundtable by Productive Knowledge's David Niles and The Publicity Hound - Joan Stewart. The discussion included a look at the importance of communities in social media, quality of social media content, the need to keep lead generation in mind when doing online PR and marketing, and more. An overeview of the presentation is available for downloading: 2012 Marketing and PR trends.
PKI's Niles Re-Elected to MPC Endowment Board of Directors
Dec. 1, 2011 -- Productive Knowledge co-owner David Niles has been re-elected to the board of directors of the MPC Endowment, Ltd. The endowment, affiliated with the Milwaukee Press Club, supports journalism education. Niles, who had been serving as president of the endowment board, is now serving as the organization's treasurer.
Productive Knowledge Announces New Clients for Branding, Website, Social Media Projects
July 7, 2011 -- Productive Knowledge Inc. (PKI) welcomes three new clients for a variety of in depth marketing and public relations work. PKI is handling strategic planning, internal communications, brand development, website development and marketing communications for HealthReach Rehab, a Brookfield-based rehabilitation business with 12 clinics in Wisconsin and 200 employees. PKI is working with Purely Medgas, Mukwonago, a new business, on brand development, strategic planning, website development and traditional and online marketing and public relations, including social media planning and execution. PKI also is working with Perspective Media, Brookfield, to extend its construction industry media services, especially its online presence, including website development, social media, and its industry event planning for Wisconsin and Florida. PKI recently planned and launched social media campaigns for two existing clients, Steele Solutions Inc., a national manufacturer of industrial mezzanines based in Franklin, and for Quality Catering for Kids, a Lake Villa, Ill.-based caterer of hot lunches for child care centers and private grade schools.
PKI's Niles Will Moderate Senate Candidate Forum
Oct. 4, 2010 -- Productive Knowledge Inc. principal David Niles will moderate the Oct. 12 forum with the two candidates for Wisconsin's 5th Senate District: incumbent Jim Sullivan and challenger Leah Vukmir, who is currently in the State Assembly. Niles will moderate a panel of journalists who will pose questions to the candidates. He will do so on behalf of the Wauwatosa Chamber of Commerce and the Milwaukee Press Club. The forum will take place at Wauwatosa West High School.
Legacy Advisors Gets Upgraded Website Through Productive Knowledge
April 22, 2010 -- Legacy Advisors has launched a new website with significant upgrades from its original site. The new site, developed by Productive Knowledge Inc., details the business consulting services of Legacy Advisors, which is owned by entrepreneur Steve Balistreri. The site is at www.rebuildingyourlegacy.com.
Tillmar Connect Engages Productive Knowledge Inc. for Brand, Website Development
April 19, 2010 -- Tillmar Connect has engaged Productive Knowledge Inc. for brand development and to create a website for the new company. Arvid R. “Dick” Tillmar launched Tillmar Connect in January. The business works with other companies, organizations and individuals to accomplish goals more efficiently, effectively and quickly. That is done by Tillmar Connect’s ability to connect the right people, to foster relationships and to advise on strategies. The website is at www.tillmarconnect.com.
Productive Knowledge Creates New Website for Sensia Healthcare
April 9, 2010 -- Sensia Healthcare in Milwaukee has launched a new website detailing its wide array of occupational medicine and worksite wellness services. Productive Knowledge Inc. of Brookfield developed the site. The site, www.sensiahealthcare.com, makes it easy for users to quickly get to the information they need for their business's health care and preventive medicine needs. Launch of the new site coincides with Sensia's opening of its fourth clinic in metro Milwaukee, this one in the Franklin Business Park.
Delta T Construction Gets New Website, Marketing Materials from Productive Knowledge
Dec. 20, 2009 -- Delta T Construction has launched a new web site that details the company's expertise in building cold storage buildings, food processing centers and distribution facilities throughout the U.S. The site, developed by Productive Knowledge Inc., is at www.DeltaTConstruction.com. The site development is part of a rebranding of Delta T Construction that Productive Knowledge Inc. is handling, which includes creation of a new logo, marketing materials, and print advertising.
Road Widener LLC Engages Productive Knowledge for Brand Development, Marketing, PR
Nov. 11, 2009 -- Productive Knowledge Marketing and Public Relations of Brookfield has been engaged to provide brand development for Road Widener LLC of Oconomowoc. Work includes strategic planning, brand development, sales and marketing materials, publicity, trade show materials and a web site. Road Widener LLC developed a smaller sized road widener as a skid steer attachment for contractors, landscapers and others needing to efficiently work on shoulders, driveways, trails and paths.
Personal Connections Key to Lobbying, Biotech Group Told
May 7, 2009 -- Productive Knowledge Inc. vice president David Niles comments on the value of Web visibility for companies seeking to sell to the federal government. His comments are part of an article in WisBusiness.com, based on a May 6 presentation to the group BioForward. See a video of the presentation.
Productive Knowledge Inc. Moves to Stonewood Village Offices
Jan. 2, 2009 -- Productive Knowledge Inc. has moved to offices at Stonewood Village on Capitol Drive in Brookfield. The four-year-old company focuses on strategies that leverage the Internet for public relations and marketing.
“We’re serving business owners who want to reach their audiences in the most efficient way possible, and who understand that online strategies are a key way to realize those efficiencies,” said David Niles, vice president of Productive Knowledge Inc.
The business also provides traditional marketing and PR services with a wide range of expertise built over 30 years of communications experience.
Along with the diverse base of markets it serves, Productive Knowledge Inc. has gained expertise in the green, sustainable world through extensive work, research and speaking engagements in the green building products industry over the last three years.
“Stonewood Village gives us a location central to our clients in southeastern Wisconsin and northern Illinois,” said Jim Weiss, president. “And the office will give us room for our anticipated growth this year. We’re seeing a strong increase in requests for Internet-based marketing and PR as more companies realize the efficiencies and power of those approaches, especially in this challenging economy.”
The Brookfield office is at 17700 W. Capitol Drive.
Building Up Benefits Before Expertise in Green Building
June 23, 2008 -- The Wisconsin Builder reports on "Best Practices in the Marketing of Green Building Expertise," a report produced by Productive Knowledge Inc. Read the story.
Marketing of Commercial Green Building Expertise Should Focus on Benefits
May 10, 2008 -- Construction-related companies need to stress benefits along with their expertise when marketing their green building expertise in the commercial real estate sector, according to a recent study.
“Businesses and developers that are looking at green buildings are doing so primarily for the energy conservation benefits,” said Jim Weiss, president of Productive Knowledge Inc. in Milwaukee. “So those marketing their green building expertise need to promote that benefit and offer solid information to substantiate claims. While ‘green’ may attract interest, benefits sell.” Read the News Release.
Productive Knowledge to Present at BizTech Expo, Green Health Care Facilities Conference
April 22, 2008 -- Productive Knowledge Inc. principals David Niles and Jim Weiss will offer insights into the marketing of green products and services during two upcoming events.
The two will be joined by Degree Of Green™ creator Andy Pace in a discussion of greenwashing and how to credibly market green products and services. That presentation will be part of the BizTech Expo at the Wisconsin State Fair Park on April 30. Niles, Weiss and Pace will discuss the Degree Of Green program and other initiatives to give consumers clear and straightforward information on green and healthy attributes of products. The talk will run from 9:45-10:30 in the expo’s Seminar Room D.
Then, on May 6, Niles and Weiss will lead a discussion on green as it relates to health care facilities. That presentation, The Marketing Value of Green in Health Care, takes place during the Going Green: A Perscription for A Healthier Building conference, organized by the Wisconsin Green Building Alliance. The conference takes place at the Country Springs Hotel in Pewaukee, with the marketing session from 3-4:15 p.m.
Productive Knowledge Helps Key Milwaukee Expand Online Presence
April 17, 2008 -- KEY Milwaukee, the only monthly visitor guide in the Milwaukee area, has launched an online newsletter to assist travelers and residents in planning leisure activities in southeastern Wisconsin. Productive Knowledge Inc. developed the monthly Key-Zine program for Key Milwaukee Magazine, Inc., and will manage distribution. Read the press release.
Productive Knowledge Team To Discuss Green Marketing Best Practices
March 18, 2008 -- Best practices in the marketing of green expertise for commercial construction projects will be discussed during an April 8 breakfast meeting of the Wisconsin Green Building Alliance. Productive Knowledge Inc. founders Jim Weiss and David Niles will talk about their work in green building-related markets, and will reveal the findings of a national survey on green marketing best practices. The breakfast is being presented by the Wisconsin Green Building Alliance.
Amid Growth of On-Demand Software, Integration and Security Concerns Remain
Feb. 26, 2008 -- While the software-as-a-service model is enabling companies to capitalize on their expertise and realize tremendous efficiencies, industry still battles concerns about data security and integration, Productive Knowledge co-owner David Niles writes in a Wisconsin Technology Network article. But insiders agree that the model, also called on-demand software, is the future of application development. Read the Article.
Solid Online Strategies Can Boost Revenues
Jan. 25, 2008 -- Today's online marketing channels offer new opportunities for companies to reach targeted audiences, Productive Knowledge Inc. owners David Niles and Jim Weiss say in this article in Milwaukee's Small Business Times. Read the Article.
Students Say They Aren't Well Informed About Wisconsin Career Opportunities
Oct. 12, 2007 -- Read what students from Wisconsin and across the nation have to say about launching their careers in the state after graduation in this report on an in-depth study conducted by Productive Knowledge Inc. and the University of Wisconsin-Whitewater, in conjunction with Business Development Directives LLC. Read the News Release.
Graduates Look for Jobs Outside Wisconsin
Oct. 18, 2007 -- A two-year study orchestrated by students at the UW-Whitewater recently released its findings showing college students' lack of perception of career opportunities in Wisconsin.The study, which was directed by Productive Knowledge, Inc. of Elm Grove, Wis., was carried out by students of UW-Whitewater lecturer Bill Lowell's public opinion classes over the course of two years and provided results directly from college students across Wisconsin: the source previous studies may not have been focusing on effectively.
Read the story from the Royal Purple newspaper.
