"Productive Knowledge Inc. developed a powerful campaign that has helped us better understand our market and, thus, increase our sales.”
-- Bob Simon, Gossen Mouldings, Glendale, Wis.

Promotional Packaging That Fits Marketing, Sales Strategies

Productive Knowledge Inc.’s unique understanding of both marketing/public relations and revenue producing realities allowed us to create a solution that had immediate impact, satisfied dual strategic marketing goals and had long-lasting sales results for Gossen Corp., a leading manufacturer of home building materials.

Gossen Corp. was interested in expanding awareness of its unique offerings, including new products and existing lines of trim profiles and products. The strategic plan had to be flexible so that it could impact both the new home building and remodeling market and get the samples into the hands of distributors, dealers and contractors themselves -- ultimately enabling samples to reach homeowners.

Productive Knowledge met with senior management of Gossen and built the program from a results-oriented mentality. We developed research and interviewed key distributors, helping Gossen to understand its clients and corresponding unique message points to create the impact desired.

Productive Knowledge Inc. facilitated meetings to establish goals, set time-and-event schedules, identified message assets and the key value proposition, launched the program in conjunction with selling efforts throughout the U.S., segmented the audiences (new home vs. remodeling), and keyed into the various distribution strategies that Gossen had built over the years.

The resulting fully-designed corrugated paper builders’ kit acted as both a promotional package and a point-of-purchase display. Productive Knowledge Inc. also created posters and brochures to enable Gossen Corp. to “sell” the program to its prospective distributors at various trade show events. Corresponding public relations activities were created to produce coverage of the program in trade magazines throughout the U.S.