Public Relations That Gets the Right Message to the Right Audience

Productive Knowledge will identify and convey your business messages to the appropriate targeted audiences through strategic public relations campaigns.

We combine our extensive communications experience with a deep knowledge of your company to get the right message to the right audience, combining traditional methods of public relations outreach with the latest online and social media methods of electronic public relations -- "e-PR."

Our extensive media experience has given us the insight to know how media operate. We know the kind of stories they are looking for. And we know how they like those stories written. As publications reduce staff in response to the changing information world and the economic recession, companies that present ready-to-publish stories to the media stand a much higher chance of being placed. Productive Knowledge Inc. has a unique ability to prepare and present those ready-to-publish stories about your business or organization.

While media placement is valuable, it may be more valuable to take your story directly to potential clients. Our understanding of electronic public relations lets us position your message directly in front of targeted and pre-qualified audiences -- bypassing the media.

We put our experience to your advantage, making sure your message is told the right way to the right audiences.

We provide public relations to companies and organizations in the Milwaukee area, elsewhere in Wisconsin and in northern Illinois.

Call 262-783-1800 to learn more about e-powered PR.

“When David was editor of the Small Business Times in Milwaukee, and I was the editor at The Business Journal, he was my toughest competitor. One reason was because he was very approachable, unlike a lot of other media people. He was never "too good" or "too important" to visit small business owners in person and interview them. He was always open to new story ideas and jumped on them quickly. After we both left the newspaper business, we ended up as members of The Summit Group, a consulting group in Milwaukee, Wisconsin. Because I am not a publicist, I frequently refer people to David if they need press releases written, publicity campaigns launched, websites built or any type of marketing campaigns managed. Those people have always reported back with rave reviews of his work. I recommend him highly. He's been on "the other side" and has accepted and rejected thousands of story ideas. So he knows what works and what doesn't. And he's a heck of a lot of fun to work with.”

-- Joan Stewart, "The Publicity Hound"