Green Resources

The Summit Group consultants to management

West Suburban Chamber of Commerce, Wauwatosa, Wis.

Milwaukee Interactive Marketing Association

Milwaukee Press Club

Wisconsin Green Building Alliance

Southeastern Wisconsin Green Business Directory published by Small Business Times, Milwaukee

RESOURCE CENTER

Productive Knowledge Client Alert - December 2007

Internet Will Play Greater Role In 2008 Marketing Strategies

Company web sites and the Internet will play an increasingly important role in sales and marketing in 2008. That will follow the trend of 2007, which saw online advertising spending increase significantly and which saw the rise of new digital avenues for marketing messages. Read More.

Who’s Looking at Your Web Site? And What are They Seeing?

Does your company web site do a good job supporting your overall business development? It should, considering the importance of web sites in buying decisions. Research by Enquiro Search Solutions shows “a heavy reliance on online research in all aspects of the purchase cycle” in business-to-business and business-to-consumer markets. Read More.

Overall Marketing Tactics - The Marketing Scorecard

Marketing techniques may look like an upside down chart when one reviews the latest ROI initiatives based on marketing dollars spent, with e-mail marketing holding a prominent spot, according to a Marketing Sherpa preview of 2008 marketing tactics -- traditional and electronic. Read More.

Green – The Other Big Marketing Trend

As we look outside our office windows we see the white blanket of snow. But the window looking into 2008 shows green — as in environmentalism. You probably saw and heard a lot about “green” in the last few months. That will only expand in the new year as more companies respond to growing demands by consumers and other businesses for “green” products and services, and for demands that companies have “green” operating practices. Read More.

Wisconsin Business Media

City	Publication	Frequency	Web Site
Black Earth	Corporate Report Wisconsin	Monthly	www.crwmag.com/CRW3/crwhome.htm
Chippewa Falls	Chippewa Valley Business Report	Quarterly	www.chippewavalleybusinessreport.com
Duluth	Business North	Monthly	www.businessnorth.com
Eau Claire	The Bottom Line	Weekly	www.tblnet.com
Green Bay	The Business News	Fortnightly	www.thebusinessnewsonline.com/
La Crosse	River Valley Business Report	Quarterly	www.rivervalleynewspapers.com/businessreport
Madison	In Business	Monthly	www.inbusinessmagazine.com
Madison	Madison Magazine	Monthly	www.madisonmagazine.com
Madison	Capital Region Business Journal	Weekly	www.madison.com/crbj
Madison	Business Watch	Monthly	www.businesswatchmagazine.com
Menasha	Marketplace Magazine	Monthly	www.marketplacemagazine.com
Milwaukee	Business Journal Serving Greater Milwaukee	Weekly	www.bizjournals.com/milwaukee
Milwaukee	Small Business Times	Fortnightly	www.biztimes.com
Milwaukee	Magazine SOHO	bi-monthly	www.sohobusinessmagazine.com
Oshkosh	Lake Winnegabo B2B	Monthly	www.winnebagob2b.com/
Wausau	The Business News	Fortnightly	www.thebusinessnewsonline.com/
Online	WisBusiness		www.wisbusiness.com
Online	WisTechnology		wistechnology.com
Online	Midwest Business		www.midwestbusiness.com