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Productive Knowledge Client Alert - December 2007

Internet Will Play Greater Role In 2008 Marketing Strategies

Company web sites and the Internet will play an increasingly important role in sales and marketing in 2008. That will follow the trend of 2007, which saw online advertising spending increase significantly and which saw the rise of new digital avenues for marketing messages. Read More.

Who’s Looking at Your Web Site? And What are They Seeing?

Does your company web site do a good job supporting your overall business development? It should, considering the importance of web sites in buying decisions. Research by Enquiro Search Solutions shows “a heavy reliance on online research in all aspects of the purchase cycle” in business-to-business and business-to-consumer markets. Read More.

Overall Marketing Tactics - The Marketing Scorecard

Marketing techniques may look like an upside down chart when one reviews the latest ROI initiatives based on marketing dollars spent, with e-mail marketing holding a prominent spot, according to a Marketing Sherpa preview of 2008 marketing tactics -- traditional and electronic. Read More.

Green – The Other Big Marketing Trend

As we look outside our office windows we see the white blanket of snow. But the window looking into 2008 shows green — as in environmentalism. You probably saw and heard a lot about “green” in the last few months. That will only expand in the new year as more companies respond to growing demands by consumers and other businesses for “green” products and services, and for demands that companies have “green” operating practices. Read More.


Wisconsin Business Media

City Publication Frequency Web Site
Black Earth Corporate Report Wisconsin Monthly www.crwmag.com/CRW3/crwhome.htm
Chippewa Falls Chippewa Valley Business Report Quarterly www.chippewavalleybusinessreport.com
Duluth Business North Monthly www.businessnorth.com
Eau Claire The Bottom Line Weekly www.tblnet.com
Green Bay The Business News Fortnightly www.thebusinessnewsonline.com/
La Crosse River Valley Business Report Quarterly www.rivervalleynewspapers.com/businessreport
Madison In Business Monthly www.inbusinessmagazine.com
Madison Madison Magazine Monthly

www.madisonmagazine.com

Madison Capital Region Business Journal Weekly www.madison.com/crbj
Madison Business Watch Monthly www.businesswatchmagazine.com
Menasha Marketplace Magazine Monthly www.marketplacemagazine.com
Milwaukee Business Journal Serving Greater Milwaukee Weekly www.bizjournals.com/milwaukee
Milwaukee Small Business Times Fortnightly www.biztimes.com
Milwaukee Magazine SOHO bi-monthly www.sohobusinessmagazine.com
Oshkosh Lake Winnegabo B2B Monthly

www.winnebagob2b.com/

Wausau The Business News Fortnightly www.thebusinessnewsonline.com/
Online WisBusiness   www.wisbusiness.com
Online WisTechnology   wistechnology.com
Online Midwest Business  

www.midwestbusiness.com



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