There's a Strategy Behind Our Creative

 

Productive Knowledge Inc. delivers strategic creative that associates brands with the right emotions, thoughts and promises that will powerfully impact your targeted markets.

The creative platforms we produce are based on a thorough understanding of your business, its messages and its audiences, including customers, prospects and influencers.

Productive Knowledge Inc. creative has developed:

• Brand identity
• Website design
• E-marketing campaigns
• E-PR campaigns
• E-mail newsletters and client alerts
• Product identity/brochure/folders
• Print advertising
• Corporate brochures
• Taglines
• Product brochures
• Promotional packaging

We answer serious and thought provoking questions about brands, companies, corporate characteristics and personality when developing creative. Our creative process is enhanced by our experience with different market segments and our understanding of the need to create messages specific to each segment.

Whether your company offers services or products, creative materials with thought-provoking images and exacting wording will deliver your message. Productive Knowledge’s creative process enables you to do just that.

Call 262-783-1800.

 

 

Promotional Packaging That Fits Marketing, Sales Strategies

Productive Knowledge Inc.’s unique understanding of both marketing/public relations and revenue producing realities led to a solution that had immediate impact, satisfied dual strategic marketing goals and had long-lasting sales results for a leading manufacturer of home building materials.

The client was interested in expanding awareness of its unique offerings, including new products and existing lines of building trim profiles and products. The strategic plan had to be flexible so that it could impact both the new home building and remodeling market and get the samples into the hands of distributors, dealers and contractors themselves -- ultimately enabling samples to reach homeowners.

Productive Knowledge Inc. met with senior management of the company and built the program from a results-oriented mentality. We developed research and interviewed key distributors, helping the company understand its clients and corresponding unique message points to create the impact desired.

Productive Knowledge Inc. facilitated meetings to establish goals, set time-and-event schedules, identified message assets and the key value proposition, launched the program in conjunction with selling efforts throughout the U.S., segmented the audiences (new home vs. remodeling), and keyed into the various distribution strategies that the company had built over the years.

The resulting fully-designed corrugated paper builders’ kit acted as both a promotional package and a point-of-purchase display. Productive Knowledge Inc. also created posters and brochures to enable the company to “sell” the program to its prospective distributors at various trade show events. Corresponding public relations activities were created to produce coverage of the program in trade magazines throughout the U.S.