Does Your Web Site Reflect Your Business?

Prospects and current clients are making judgments about your business based on your web site.

Does your web site give your customers and prospects what they want and need?

Or does it leave them frustrated, with their needs unmet?

Does your web site reflect your company's current business strategy?
Or is it so out of date that it no longer reflects what your company is all about?

Does your web site position your company as a powerful, active player in its market?
Or does it give the appearance that your company is out of business?

A web site says a lot about a business or organization. The quality of a site’s content is a key component of that message.

Quality, up-to-date web site content:

• Helps people find your web site;
• Establishes a business or organization as a knowledge leader;
• Bolsters business credibility;
• Serves as a publicity catalyst;
• Boosts employee morale.

With up-to-date custom content, your existing clients will be reassured of your company’s or association’s credibility, potential clients will see your organization as credible, and the media will cast your organization in a more accurate, favorable position.

 

Web Site Design and Redesign

Is it time to develop a totally new web site or redesign your current site to make it an effective online marketing tool?
Productive Knowledge Inc. can help.
We approach site design from a two-fold approach:

• Customer-focused content is crucial to the value of a web site;
• Good content will lose its value if the web site is hard to use.

 

 

Productive Knowledge Inc. Creates New
Web Site for Bonafide Security Solutions

When Michael Egan wanted a new web site for his business and residential security company, he turned to Productive Knowledge Inc.

Egan, whose company provides a wide variety of hardware and services for facility security, wanted a site that more effectively represented the full scale of his company. He also wanted a site that would help his company keep in contact with current customers, prospects and influencers, and that would entice prospects to become customers.

Productive Knowledge's solution was an e-marketing package that includes the web site, a customer alert e-mail program and other elements for Bonafide Security Solutions, which does business nationally through a number of divisions.

The solution complemented a broader development of the Bonafide brand carried out by the Productive Knowledge team.